Off-site optimization refers to efforts to build your presence and reputation on the web through the development of backlinks. What are Backlinks? Backlinks are links from other websites back to yours. An effective method of building backlinks is through Citation-Building.
Moz.com comes out with an annual list of Local Search Ranking Factors. In it, they show a pie chart divides comprehensive SEO into parts. One of those pie slices is what is called External Location Signals. These are sites on the internet that list your company’s name, address, and phone number (NAP.) These are otherwise known as “Citations.”
Citation possibilities can be found with large data aggregators such as Acxiom that supply source information to tons of other directories. We’ll get you listed on these.
Then there are thousands of resource directories such as the yellow pages, white pages, manta, and super pages that list businesses like yours.
Having your site listed in these locations on the web is important for Google. It says to them that your business is a going concern and is here to stay.
We manually contact each of these sites to enter your company data, or revise it if a listing is already there. Then we use third-party tools to track where we’ve listed you, so that if you ever move, you’ll know the sites to contact to change your address information.
Other Backlink Opportunities
Besides citations, backlinks can be created through other avenues such as guest blogging, press release creation and distribution, editorial mentions (your company mentioned in an article,) and others.
Give us a call or drop us a line to start the process of getting your website found by your customers.