MedTrust Capital medical practice financing to doctors, optometrists, dentists and other medical professionals. These are loans to start or expand a practice. MedTrust Capital came to us with the need of ranking better nationally for keyword phrases in their niche. Their site was in good shape and had a good foundation for growth.
We went in and identified the best, highest volume keyword phrases, as well as keywords where we felt there were opportunities to be had. We also noticed that they had a tremendous amount of duplicate content. We went in and re-wrote each page to make it unique and avoid this duplication penalty.
We also made sure to get their off-site optimization in line by listing them with the various data aggregators and updating their social media profiles.
This project has just finished. We’ll be reporting the results as they come in. We’re hoping for great strides in ranking and increased traffic.