Treadline Construction specializes in hardwood floor refinishing and installation and has been in business since 2006. They had long known that they needed to improve their rankings given the stiff competition for wood floor refinishing in the Portland area.
Their site was like most small business sites in that they didn’t have defined SEO basics such as keyword-rich title tags, meta descriptions, header tags or keyword rich content. We researched low competition, highly searched terms and added them. We created separate pages for each of their services so that the search engines could rank these individually. We added NAP to every page. We ensured their social media profiles were complete with keywords.
Then we started building citations and added them to a number of high domain-authority sites in their industry.
The results have been outstanding. For the 43 keywords we’re tracking, we’ve moved up a total of 2104 spots! This includes 10 keywords that have moved into the top ten and 8 into the top twenty. More specifically, we’ve gained positions in two important terms, hardwood floor refinishing portland, which has moved up 28 positions to number 4, and hardwood floor installation portland, which has climbed 37 spots to number 8.